Just a quick one from me, but I just couldn’t resist posting about the gorgeous new packaging from MECCA. Twit-twoo – talk about Pretty in Peach!
I’m in love before I’ve even unwrapped my goodies – which on this occasion was the stunning dual-intensity eyeshadow from Nars. I’m not usually a fan of eyeshadow, but I’m slowly building a collection of Nars staples into my make-up collection, and I’m just a sucker for a shimmery lid.
MECCA Cosmetica (for my friends in the UK) is curated LUXURY beauty at it’s very best. Think MAC, meets Smashbox, meets Selfridges Beauty Hall. The Aussie equivalent to Sephora if you like.
MECCA was founded back in the late 1990s by British-born, Melbourne-living Jo Horgan (although she did spend her teen years in WA!). Her Dream? To migrate the niche and cutting-edge cosmetic offering emerging in Europe and America over to her adopted country.
And so, for several years Jo travelled the globe on this passionate quest – leaving no underground boutique undiscovered, and every emerging make-up brand tested and trialled by her personally.
Fast-forward 18 years later, Australia and New Zealand are spoilt with over 60 MECCA stores offering women a true ‘mecca’ of cosmetics – bringing the range of boutique beauty brands, like NARS, Stila and Clinique, into one single store. The brand also has it’s own line of luxurious, high performance collection of cosmetics, skincare and fragrance (to name a few), ‘made by the beauty obsessed, for the beauty aficionado’ – with the bonus extra of everyday access to resident make-up artists and skin-care specialists.
I remember first being introduced to MECCA by my gorgeous Aussie friend, Carla. She is also the one to blame behind my Witchery obsession btw, but we can go into that another time. I walked into MECCA and was just in awe… Every shelf was literally packed with cult products, glossy beauty brands and beauty solutions from around the globe.
Their current hot tip? SURRATT is being heralded a visionary new brand in beauty, combining the elegance of Paris, innovation of Tokyo and the unparalleled experience of an iconic makeup artist. And it’s only stocked in selected MECCA stores – yep, it’s that exclusive! Well, I’m already sold.
Oh, and did I mention the new MECCA packaging…?!
What’s your #1, can’t-do-without beauty staple?
(A big thank you to Holly and the team at Subiaco for making this blog possible.)
STYLED & PHOTOGRAPHED BY: KATIE REBEKAH